Pricing & packaging strategy for today’s most innovative ideas
Riley Brown has led monetization strategy for some of the world’s most recognized SaaS businesses. As software enters one of the more consequential moments in its history, he's helping founders and executives make better, compounding pricing decisions
Operator-grade
Not just theory. You get the work from someone who executes inside real software companies, at billions in ARR, with real consequences. The work is tactical, grounded, and built on real scar tissue.
Evidence-based
Every delivery is grounded in research: business performance, competitive benchmarking, customer willingness-to-pay, and market data. No guesswork, no gut calls.
Industry expertise
PLG, SLG, usage-based, outcome-based, credits, enterprise migrations -we’ve done it all, at scale. Whatever your situation, it's not new territory.
Future-proof
Modern, future-proof monetization that accounts for where your business (and the market) is going - not just where it is today. Get it right now and stop revisiting it every year.
The Anchor Process
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Schedule a free 30-minute call with Riley to outline the challenges and scope out the project.
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Riley embeds with your team to audit your pricing, understand your customers, and evaluate the revenue impact of different monetization paths
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Anchor provides an evidence-based recommendation for your business, with a launch plan, enablement, and guardrails
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Riley works closely with key stakeholders to put your new pricing into action, and if desired, integrates an Anchor Pricing Agent into your workflow.